StreamBase – LiveView – Demo Video Produced at Grumo Media

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STORY: 

StreamBase LiveView is an advance analytic platform that allows users to analyze, anticipate and act in real time. Traders and Sales people can find out about great sales opportunities or even receive alerts in suspicious events. It’s almost like Twitter meets Stock Market and Trading. This platform is going to help its users make smarter decisions, stay ahead of their competition and make more money while feeling safer.

CHALLENGE:

Writing a script for a B2B product is usually harder than writing for a B2C product. Now when that B2B product is for a very specific demographic within an industry, this becomes even more challenging. Grumo Media was approached by StreamBase Systems Inc to produce a demo video explaining their product. I had an initial Skype meeting with Mark Palmer and Justin Fry and we talked about the benefits of the product and the problem that it was solving and “Why” they were doing what they were doing. I realized right away that this was a complex product with some impressive algorithms behind it. I had never written a script for Grumo Media before, but after that meeting I felt that I really got what the product does. So I felt confident to write the script myself. With the help of Miguel and Dan and after a few back and forth I had an approved script that was able to explain their stories in about 60 seconds and get people excited about the product. We had a couple other revisions during the next stages but we all pulled together as a team and the final results really show that. Simplifying a complex product to a level that even grandmas get it is a challenge we face everyday at Grumo Media.

RESULT:

CLIENTS:

Produced at Grumo Media for StreamBase | Massachusetts, Boston, USA

ROLES:

Script Writer and Creative Producer: Pedram Daraeizadeh

TESTIMONIAL:

I’m very happy with the result and the process went really well.
“One of the hardest things to do is make things simple. Yes, the end result is an animated short, but the essence of a Grumo is to simply state the essence of your company and what makes you different. Miguel’s team, especially Pedram, our project manager, were great to work with. They were responsive, open to our ideas yet strong in their opinions where it made sense, and they led us through a very interactive process. And we came up with a great result: in the first week our video has had almost 1,000 views – it’s already been a huge success. Thanks to the entire Grumo team!” Thanks again, and I look forward to working together again!
Mark Palmer | CEO at StreamBase Systems, Inc
FEATURED: 
Justin Fry, Senior Vice President of Marketing at StreamBase keeps on loving the video:

Institutional Investor magazine named Mark Palmer, CEO of StreamBase, one of the top 50 executives in financial technology for third consecutive year.

  • http://grumomedia.com Miguel Hernandez

    Pedram, you did a great job on this one given the challenge. Now you are stronger, smarter, faster, and even more good looking. Power to the Pedram!

  • http://www.92dSolutions.com/ Pedram Daraeizadeh

    Thanks Miguel, it was a fun challenge and a wonderful learning experience. Looking forward to more of them with the Awesome Grumo team :)

  • Justin Fry

    Super job on this everyone! thank you

    • http://www.92dSolutions.com/ Pedram Daraeizadeh

      Thanks so much Justin, we had a blast working on this project and I am very proud of the final result.